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<title>Latest PR Articles</title>
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<title>No Colors Policies Are Un American And Illegal</title>
<link>http://www.thearticleplanet.com/business/pr/no-colors-policies-are-un-american-and-illegal.html</link>
<guid>http://www.thearticleplanet.com/business/pr/no-colors-policies-are-un-american-and-illegal.html</guid>
<pubDate>Mon, 18 Jan 2010 02:16:03 -0600</pubDate>
<description><![CDATA[ </p><div style='float:left;padding-right:10px;'><img src='http://thearticleplanet.com/plugins/uaw_control/pics/2010-01/LJJames2.jpg' alt=''></div></p> A few weeks back I received an email from a girl Kim about a Charity Motorcycle event she was working on for Bide A Wee an Animal shelter I worked at when I was younger. As I read the info I was looking forward to attending the event only to find it was being held at Jugs and Strokers the only "Biker Bar" on Long Island that does not allow Motorcycle Club Colors. I was pissed to find out I would not be welcome at this event. I then saw the email had been sent out to many other Motorcycle Clubs on Long Island. Pissed Off, I started writing a reply to the email and sent it out to the MC's here on Long Island. Here is what I wrote.<br /><br />Hey everyone this is LJ James.<br /><br />You may not know this but I worked at Bide A Wee in Wantagh for many years. I have some great memories of my time working there. As much as I love the place and think Bide A Wee to be a truly great organization, I will not take off my Colors to go inside Jugs & Strokers to attend this event.<br /><br />I see this email is addressed to many different Clubs. Some of your beliefs may be different then mine and you may take your Colors off to attend this event. I would hope all of you have more respect for your Club then to do that, but these are my beliefs and may not be yours.<br /><br />I think it is only fair to Kim who is working very hard for this very worthy cause that she know what your feelings are about the Jugs and Strokers policy in regards to Colors. Kim has spent a lot of time working on this event and I would hate to see her event fail because she is unaware of the Revulsion Jugs and Strokers has towards Motorcycle Clubs!!!<br /><br />Not only is it an old out dated Policy that promotes the Division of Motorcycle Riders, it is also illegal according to NY State Law! I have been working hard to protect and promote Motorcycle Rights and Unity here in NY and world wide. I think it is time We started working hard to change what is wrong here on Long Island! There is an old saying, "if you want to fix the world start in your own back yard".<br /><br />This is an event that, when I heard about it I wanted to attend. Then I hear it is being held at Jugs and now I am "not allowed to attend".<br /><br />I am not a bad guy! You all out there know me. How many of your events have I covered in Magazines? How many of you have I DJed for? Not only your Club events but many of your personal family events! I've even preformed wedding ceremonies for a few of you and after I married you I Djed your wedding!!!<br /><br />You too are also all good people. Your MCs have done many things to make Long Island a better place. You have fed the Hungry, Clothed the poor, and made sure every Child on Long Island had a Toy for the Holidays. Our patches stand for what is great about America! Why should we be made to feel that wearing our Colors is even the slightest bit wrong?<br /><br />If you ask Jugs and Strokers, they might try to use the excuse "well its not your group its other groups who are the bad guys". That is a cop out, a lie, and an attempt to divide the Long Island Motorcycle Club world!!!<br /><br />Over the past few years here on Long Island we have seen a Unity in the Motorcycle Club World that many still can not believe. Sport Bike Clubs and Cruiser Clubs riding and hanging together. AMA Clubs and 1% Clubs attend each others events. Law Enforcement Clubs and Outlaw Clubs Breaking Bread and Drinking together at events. I have seen every type of rider hanging out together. This is the Biker dream people!!!<br /><br />There was a time when we were all told that you could not have a bar on Long Island where all MCs where aloud to mingle together. That there would be nothing but fights and problems. Then JDs Place opened and shortly after that, the Myth was put to rest.<br /><br />The Motorcycle World here on Long Island has become something We are all very proud of. I call out to all of you MCs, independents, and MROs like ABATE, it is time to end the humiliating practice that Jugs and Strokers has been aloud to inflict upon the Long Island Motorcycle World for far too long!!!<br /><br />I am tired of this bar being allowed to claim it is a biker bar for bikers, but if your a member of a Motorcycle Club and wear your Colors, you are some how an undesirable, and unwelcome. I say time is up, Jugs and Stokers! You have made enough money off the Long Island Motorcycle world! You need to stop being part of the Problem and become part of the Solution!!!<br /><br />I'm interested to know what the feelings are of the rest of you!!!<br /><br />(Because of this reply, Shortly after I wrote this the event was switched to another Long Island Biker Bar "Sick Moon Saloon" That welcomes all who Ride)<br /><br />LJ James Proud Member Mortal Skulls MC AmericanBikerX.com<br /><br />Discrimination On The Basis Of Clothing Or Club Membership Is ILLEGAL Article I, Section 11 of the New York State Constitution states "that no person shall be denied the equal protection of the laws of this state or any subdivision thereof." Article 4, Section 40 of the Civil Rights Law provides that "all persons within the jurisdiction of this state shall be entitled to the full and equal accommodations, advantages, facilities and privileges of any places of public accommodations, resort or amusement subject only to the conditions and limitations established by law and applicable alike to all persons." The U.S. Supreme Court has ruled that individuals have the constitutional right under the First Amendment to wear clothing which displays writing or designs. Cohen v. California, 403 US 15 (1971). In addition, the right of an individual to freedom of association has long been recognized and protected by the United States Supreme Court. Thus, a person's right to wear the clothing of his choice, as well as his right to belong to any club or organization his choice is constitutionally protected, and persons or establishments who discriminate on the basis of clothing or club membership are subject to a lawsuit. ]]></description>
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<title>Be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers</title>
<link>http://www.thearticleplanet.com/business/pr/be-a-dream-guest-on-talk-radio-and-turn-your-hosts-listeners-into-your-followers.html</link>
<guid>http://www.thearticleplanet.com/business/pr/be-a-dream-guest-on-talk-radio-and-turn-your-hosts-listeners-into-your-followers.html</guid>
<pubDate>Wed, 25 Nov 2009 16:26:36 -0600</pubDate>
<description><![CDATA[ The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself.<br />
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PR people are depicted in the movies as "spin doctors," stretching the truth or lying outright to present their clients in the best possible light.<br />
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That characterization couldn't be further from the truth, and not because the portrayals are exaggerated and phony, but rather, because they proceed from the false assumption that a PR agent's work is just about "selling" his client.  The truth is, public relations is a marketing tool that is most effective when it isn't trying to sell anything.  At the heart and soul of any good PR effort is the desire to provide the news media with a story worth telling, plain and simple.<br />
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The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages.<br />
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What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the "bottom line" in those industries.<br />
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Keeping that reality in mind, the best way to have successful interviews is to forget you're selling something and work your marketing efforts around the goal of being the perfect radio guest.  The key tactics to this strategy are:<br />
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<b>* Don't position yourself as an author or executive.</b>  Instead, position yourself as an expert in your topic or your industry.  Don't try to sell anything other than your depth of knowledge and your ability to help answer key questions about some aspect of your topic that may have been in the news recently.  For instance, a realtor can talk about escaping foreclosures.  A stockbroker can talk about how to manage your own portfolio.  Experts on just about any topic can look to the newspaper and find stories related to their expertise.  Find that news story and shape your interview pitch around it, and include the fact that you have expertise in the field.<br />
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<b>* Make the host your friend.</b>  Talk candidly and openly about your topic in relationship to the current events surrounding it, and engage the host.  In a recent interview, Lee Habeeb, co-creator of The Laura Ingraham Show and media coach to many of today's top talk radio hosts, said, "The most important audience is the host.  If you can engage the host, you will have engaged his audience.  For example, the only reason most people gather around "The Savage Nation" is because they're interested in what Michael Savage has to say and what he is interested in.  So by proxy, you don't have to worry about entertaining Michael's audience; you simply have to engage and entertain Michael."<br />
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<b>* Don't sell.</b>  Stay on topic during the interview, and when appropriate, mention the free material on your web site that could benefit the host's listeners.  If you engage the host, give a great interview and offer helpful information, you don't have to worry about selling anything.  The host will do it for you.  He'll make sure his audience knows you're an expert, he'll give out your web site, he'll mention the name of your book or he'll talk about the value of your product.  He'll do the promotion for you.<br />
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<b>* Have a web site that does more than sell your product.</b>  If you are an author, provide free "tips articles" that explain your topic or your viewpoint in an informational manner.  If you're selling a product, create free reports or articles for your site that lay out the problem your product solves, again, in an educational tone. <br />
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How does this help you promote your book or your products?<br />
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Simple - one of the primary points of sale for almost every industry today is the Internet.  Your web site is your virtual storefront or sales team, and companies pay big money for search engine marketing ads that are designed to drive traffic to your site.  With your free report, you can drive radio listeners to your site in a non-commercial way that doesn't lead them to believe you are selling anything.  All it does is make you look smart.  The host, tired of people using their shows to promote themselves, appreciates you not sounding like an infomercial and even urges his loyal audience to visit your site.  If you're really good, the host may even ask you back another time.<br />
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And you achieved all this simply by resisting the instinct to "sell," and instead re-focusing your efforts toward helping the radio host offer listeners a good show.<br />
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At the end of the day, packaging yourself as the "talk radio host's dream guest" won't do you a lick of good unless you get booked as a guest on some shows.  My pay for performance public relations firm, EMSI, specializes in exactly that.  AND we are currently offering a specially-priced radio campaign to make sure you get the maximum exposure you need during the all-important holiday buying season.  <br />
 ]]></description>
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<title>How You Can Develop Business With Marketing And Public Relations Firms</title>
<link>http://www.thearticleplanet.com/business/pr/how-you-can-develop-business-with-marketing-and-public-relations-firms.html</link>
<guid>http://www.thearticleplanet.com/business/pr/how-you-can-develop-business-with-marketing-and-public-relations-firms.html</guid>
<pubDate>Tue, 06 Oct 2009 03:11:35 -0500</pubDate>
<description><![CDATA[ Marketing public relations is important nowadays to strive in this competitive business world where everybody wants to the best among the whole lot. <a target='_blank' href="http://www.squidoo.com/marketing-public-relations" target="_blank">Public Relation Marketing</a> are an attempt to influence people's behavior about the activities of the companies and its products. Marketing public relations is an outbound activity about the promotion of a product by advertising and sales and carried on through newspapers, journals, T. V and magazines etc.<br /><br />One may be spending a lot of time in marketing his product but due to some or other reasons like the non awareness, non accessibility of the product is not appealing the mass people. There may be other reasons such as the product does not meet their needs nor has some sensed value. It may also happen that they did not understand the true benefits of the products.<br /><br />Here, public relations through marketing can be an important tool and the cheapest and potentially the best tool to promote one's website or products. To make a business successful it should start up with a detail plan and with the passage of time the company can earn revenue in the long run.<br /><br />One can formulate strategic business development plan through proper marketing of public relations. The company with its aforethought marketing strategy can formulate communicating plan which in turn would help to met the targeted sales and pass on the correct message to the right people. Public relations create a sense of awareness and believe thus leading to the achievement of company policies and goals.<br /><br />To lead a foundation of booming public relationship program three most crucial points are the credibility of the clients, emplacement of the company and an awareness sensation. Today's internet facility has provided public relation a new dimension of marketing instruments. Due to the feature it has allowed to create a brand name in the concept of marketing.<br /><br />Highly developed businesses disburse less money on advertising. Instead they rely on public relation program and connected media to establish their goodwill in the market. The concept holds true for small business units and entrepreneurs who with the aid of public relationship marketing are running their businesses and getting a brand level of their products.<br /><br />The concept of <a target='_blank' href="http://hubpages.com/hub/marketing-public-relations" target="_blank">Public Relations And Marketing Services</a> produces its influences on all sectors of people right from political parties, general public and among various associations of people. We get influenced to good stories and public relationship is nothing but narrating interesting stories to the people. The more is the story appealing to the crowd the more would be the 1q effect of public relations. If the persons on the other side are influenced they become the targeted clients. ]]></description>
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<title>Using Promotional Merchandise For Corporate Gifts</title>
<link>http://www.thearticleplanet.com/business/pr/using-promotional-merchandise-for-corporate-gifts.html</link>
<guid>http://www.thearticleplanet.com/business/pr/using-promotional-merchandise-for-corporate-gifts.html</guid>
<pubDate>Wed, 26 Aug 2009 05:32:17 -0500</pubDate>
<description><![CDATA[ One significant aspect of operating a successful business is making sure you take care of your clients and customers. When a customer knows that their business is valued their is a much better chance that they will continue to use your company in the future.  One way of demonstrating that you value your customers and clients is through corporate gifts, using promotional merchandise.<br /><br />When considering which promotional merchandise to use as a gifts, the company should consider the gift from the customers point of view. Personalized corporate gifts should be something that the customer would use, not something that customer does not need or want. The corporate gift will not serve its purpose of the customer has no use for it, which is why commonly used items, such as a mouse pad or a mug might be ideal.<br /><br />If you run a manufacturing company, you might want to choose corporate gifts that have a manufacturing type of theme to them. For instance, personalized tape measures would likely come in handy in that kind of industry. You can have your company name, logo and any other thing that you choose printed on this kind of promotional merchandise. Because it will be a useful item, your customers or suppliers will find themselves using it frequently, resulting in continual advertising for your business.<br /><br />If you have a tech business there are several possibilities for personalized corporate gifts. Items such as mouse mats, or flash drives can easily have your companies name and other information printed on it. Another good idea when personalizing corporate gifts is to add your companies website address, since this will allow your customers to quickly access all of your companies information. Other ideas for personalization include adding your companies phone number of address, to facilitate the customer contacting you again in the future.<br /><br />A corporate gift is an excellent way to welcome out of town suppliers or clients who are visiting your organization.  Corporate gifts may also be appropriate if you are taking on a new customer, or have customers who continually make large purchases. In order to meet all of your corporate gift needs, it may Be a good idea to order an extra supply of gifts, to keep on hand. An unexpected gift for your valued customers or suppliers will be sure to impress, and help strengthen your companies brand and image. <br /><br />Coming up with an overall theme for your promotional merchandise and corporate gifts is a smart idea. Design a logo and color scheme, and use it with all of your various items. Your gifts will all go together, and people will immediately think of your company when they receive them. ]]></description>
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<title>Market Your Brand With Promotional Garments</title>
<link>http://www.thearticleplanet.com/business/pr/market-your-brand-with-promotional-garments.html</link>
<guid>http://www.thearticleplanet.com/business/pr/market-your-brand-with-promotional-garments.html</guid>
<pubDate>Wed, 26 Aug 2009 04:18:18 -0500</pubDate>
<description><![CDATA[ When you are purchasing promotional leisurewear, it is always a good idea to purchase items made with high quality materials.  When choosing a low quality item, your recipient may be less likely to wear them.  High quality clothing is more durable, therefore the owners will wear them longer, which keeps your company name and brand in front of an audience even after the campaign has long been over.  <br /><br />Promotional clothing must catch the attention of the audience in order for your campaign to be effective.  Therefore, the appearance of your promotional clothing items, is said to be the most important factor.  The attractiveness and fit of the garment should not only be eye catching, but should look and feel good enough to make the audience wear them to everyday occasions.  When designing and choosing your promotional clothing you will want to stay trendy and innovative with your style and colours.<br /><br />Comfort ability is also important, in fact it is more important than the appearance of the item itself.  You will want to order them in an assortment of sizes, so that your audience will be able to receive one that is suited for their body type.  Since leisure wear is mostly worn during causal meeting with friends, relaxing at home and other casual events, the more comfortable is, the more exposure it will get.<br /><br />Branding presentation:  The promotional leisurewear market is considered to be an excellent medium of displaying the brand identity, for they have broad plain surface to their credit. Moreover, the branding components can be printed on both the front and backside of the shirts, jackets or the caps and hats. This is to maximise the brand visibility and lower every chance for the audience to miss on the brand information. This significant facet should be meticulously evaluated in terms of the printing quality, the presentation of the typography, the font style and size for clarity and overall prominence in depiction.<br /><br />Considered this information as a guide when you are ready to purchase your promotional leisurewear items.  as a guideline when shopping for promotional leisurewear.  Just to sum up; Quality, Clarity, and Comfort.  This is all you need to remember to assist in choosing the most suitable promotional leisurewear for your targeted audience. ]]></description>
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